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	<title>MSANO.COM Publishing</title>
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	<link>http://www.msano.com</link>
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		<title>Info Product Creation</title>
		<link>http://www.msano.com/publishing/info-product-creation/</link>
		<comments>http://www.msano.com/publishing/info-product-creation/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 12:21:15 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Info Product Creation]]></category>
		<category><![CDATA[Information Product Creation]]></category>

		<guid isPermaLink="false">http://www.msano.com/?p=45</guid>
		<description><![CDATA[So you want to be the proud owner of your own information course? Of course! What smart entrepreneur doesn’t? The you need to contact a proven Info Product Creation Service today! It’s exciting! It’s empowering! It makes you sound really smart. And of course, it’s another stream of income that could take off and even [...]]]></description>
			<content:encoded><![CDATA[<p>So you want to be the proud owner of your own information course? Of course! What smart entrepreneur doesn’t?</p>
<p>The you need to contact a proven <a href="http://www.eliseon.com/content-creation-services/info-product-creation-service">Info Product Creation</a> Service today!</p>
<p>It’s exciting! It’s empowering! It makes you sound really smart. And of course, it’s another stream of income that could take off and even out-do your current main money-maker.</p>
<p>But if you really get down to the heart of it – what you really want is a way to give back. A way to help others get where you are now, or at least get them unstuck from the rut they’re in.</p>
<p>Whether it’s because someone helped you, and now you want to help others, or because long ago there was no one to help you when you desperately needed it….by creating a solid and truly well-rounded Information Course you can be what people are looking for, what they need.</p>
<p>You can empower them to take charge of their lives, their business, their passions by giving them the instructions – the treasure map to the chest of gold and jewels that’s been hidden from them for far too long – and helping to fuel their energy to learn something new that could break them free from the chains of depression, misery or failure they have been tethered to.</p>
<div id="attachment_586">
<p>Your Info Product can help others Break Free</p>
</div>
<p>With the right product, the one that gives them everything they need and then some, you could change their lives. You.</p>
<p>See more at <a href="http://www.eliseon.com/content-creation-services/info-product-creation-service">www.eliseon.com/content-creation-services/info-product-creation-service</a></p>
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		<title>Book Writing: The Way to Leadership</title>
		<link>http://www.msano.com/publishing/book-writing-the-way-to-leadership/</link>
		<comments>http://www.msano.com/publishing/book-writing-the-way-to-leadership/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:22:28 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[book ghostwriter]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[book writing service]]></category>
		<category><![CDATA[direct marketing copywriter]]></category>
		<category><![CDATA[direct response copywriter]]></category>

		<guid isPermaLink="false">http://www.msano.com/?p=41</guid>
		<description><![CDATA[Everyone has a secret desire to write a book. What a thrill it would be to have your own book or use a book writing service. But you say you can’t even write a sensible grocery list?  No problem!  We can do everything for you.  We all have a story inside us, itching to get out. [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Everyone has a secret desire to write a book. What a thrill it would be to have your own book or use a <a href="http://www.eliseon.com/content-creation-services/book-and-ghostwriting-services">book writing service</a>.</div>
<div></div>
<div id="_mcePaste">But you say you can’t even write a sensible grocery list?  No problem!  We can do everything for you.  We all have a story inside us, itching to get out.  You just have to know how &#8211; or where to scratch. We can help you. We know just how to create that exciting, interesting helpful book that you have locked inside.</div>
<div></div>
<div id="_mcePaste">Your life experiences can help someone else find their way, or help them unlock the potential inside them. Through your writing, you can let others know that you understand and that they are not alone.</div>
<div></div>
<div id="_mcePaste">Your story can do so much for others &#8211; probably more than you realize, especially if you use an established <a href="http://www.eliseon.com/business-services/direct-marketing-copywriting">direct response copywriter</a>.  You can leave a legacy for others that will live long after you.</div>
<div></div>
<div id="_mcePaste">Just think &#8211; a book that can educate, encourage, empower others. A book that could touch the lives of people for hundreds of years to come.</div>
<div id="_mcePaste">A book is forever.  A story is so much more than mere words. A book can convey feelings &#8211; feelings about love, loss, beliefs, business or personal experiences.  You are creating something of yourself, something of value to share with others.</div>
<div></div>
<div id="_mcePaste">What would your story say?  Lessons about life?  About hope?</div>
<div></div>
<div id="_mcePaste">About connection and community?</div>
<div></div>
<div id="_mcePaste">Stories have been written and spoken and shared since time immortal &#8211; they were all some one’s story.</div>
<div></div>
<div id="_mcePaste">Stories fill our memories; they are how we remember the past and how we can have hope for the future.</div>
<div></div>
<div id="_mcePaste">You know what else is great about writing?  It is a wonderful tool for therapy. There a a sense of release when you sit down and pour out your heart with something you feel strongly about.</div>
<div></div>
<div id="_mcePaste">There is something therapeutic about releasing those demons that haunt you or saying what needs to be said to cleanse your heart and mind. Maybe even your soul.</div>
<div></div>
<div id="_mcePaste">You, as well as other <a href="http://www.eliseon.com/business-services/direct-marketing-copywriting">direct marketing copywriter</a>, can find encouragement and renewal of passion and joy.</div>
<div></div>
<div id="_mcePaste">Publishing your own book has some amazing rewards &#8211; like becoming a leader in your field; it can build a connection to others, a name and a face that people recognize; you get to share what you know and what you  have learned in life  - you can leave your mark;  you will be taken more seriously by your colleagues.</div>
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		<item>
		<title>Tips on How to Become an Authority</title>
		<link>http://www.msano.com/self-publishing/tips-on-how-to-become-an-authority/</link>
		<comments>http://www.msano.com/self-publishing/tips-on-how-to-become-an-authority/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 12:43:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[Becoming an expert]]></category>
		<category><![CDATA[How to Become an Authority]]></category>
		<category><![CDATA[Trusted Authority]]></category>

		<guid isPermaLink="false">http://www.msano.com/?p=35</guid>
		<description><![CDATA[I remember seeing one of my favorite comedians of all time, Jerry Seinfeld, a year or two ago. It was my birthday, and my dad took me because he knows what a big fan I am. So we went, laughed at observations about dinner parties and airports, and went home. Thinking back, though, I found [...]]]></description>
			<content:encoded><![CDATA[<p>I remember seeing one of my favorite comedians of all time, <a href="http://en.wikipedia.org/wiki/Jerry_Seinfeld">Jerry Seinfeld</a>, a year or two ago. It was my birthday, and my dad took me because he knows what a big fan I am.</p>
<p>So we went, laughed at observations about dinner parties and airports, and went home. Thinking back, though, I found the experience curious.</p>
<p>Why do people keep going to see Jerry talk about stuff they experience on a regular basis? Why do they pay to watch him talk about trivial things like uncomfortable relationships and cleaning his apartment?</p>
<p>It’s because Jerry has made himself the authority on <em>the everyday</em>. And all he had to do was stand up and say “Did you ever notice how…”</p>
<p>This tells me that it isn’t all that hard to become an authority on something. I’m sure no one ever asked him to start telling jokes about those things, and probably never even told him how good he was at it before he was doing it. Granted, not many of us are comedians, but I believe there is something to learn here that directly applies to blogging.</p>
<p>Consider: <a href="http://www.googlingsocial.com/?p=712">How to Become an Authority</a>? What could you stand up, today, and speak confidently on? If your topic isn’t the everyday like Seinfeld’s is, then what is it?</p>
<h3>Tips for Finding Your Authority</h3>
<ul>
<li><strong>Check your thoughts regularly.</strong> Things that are commonplace and a no-brainer to you are usually not that way for other people. Often times what you don’t think is worth writing about (even though it’s your passion and even though you know it very well) is just the thing others are waiting to read. This is also essential in <a href="http://www.msano.com/self-publishing/self-publishing-basics/">self-publishing</a></li>
<li><strong>Speak with authority.</strong> One of my favorite uncles retired from a high level management position to start his own business offering leadership training to companies and organizations. His main reason for going down this path? He started speaking with authority and people just ate it up. He’ll be the first to admit that he’s not saying anything particularly earth shattering. But he’s the one saying it, and sometimes that’s all that makes the difference between the authority and the audience.</li>
<li><strong>Study other authorities.</strong> In blogging, this is imperative. If you want to blog on something as an authority, start looking around at what other bloggers in completely different fields are doing. I guarantee you will see trends and gain ideas just by studying how they write and what they write about.</li>
</ul>
<p>Again, <a href="http://mashable.com/2009/10/27/industry-expert-how-to/">being an expert</a> isn’t necessarily hard. A large part of it is stepping up to be that authority. So, before anything else: Are you willing to be an authority on your topic? Can you accept that responsibility? Being seen as an authority becomes a large responsibility. Also, be sure to understand and use the many <a href="http://www.msano.com/self-publishing/self-publishing-software/">self-publishing software packages</a> available to you.</p>
<p>Decide now whether you want to be that authority or not. Once you’ve decided to become an authority <em>you’re already halfway there</em>. If you want it and expect the sort of respect an authority figure receives, you’ll be well on your way.</p>
<p>I’m curious—what can you, after reading some of these thoughts, confidently call yourself an authority on? It doesn’t matter if it’s biochemistry, knitting, or watching daytime television… so let me know in the comments.</p>
<p><strong><a href="http://www.youtube.com/watch?v=MFGBr5_7FR8">Video on How to Become An Authority</a>: By Chris Lang</strong></p>
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		<title>Sell your photos online and self publish with Dreamstime.</title>
		<link>http://www.msano.com/uncategorized/sell-your-photos-online-and-self-publish-with-dreamstime/</link>
		<comments>http://www.msano.com/uncategorized/sell-your-photos-online-and-self-publish-with-dreamstime/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 22:00:33 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[low cost self publishing]]></category>

		<guid isPermaLink="false">http://www.msano.com/uncategorized/sell-your-photos-online-and-self-publish-with-dreamstime/</guid>
		<description><![CDATA[Sell your photos online and self publish with Dreamstime. Have you ever wanted to sell your photos online and didn’t know where to turn? Well, Dreamstime is the place you need to go. Here you can buy and sell your pictures. Dreamstime is looking for professional quality photos to be used in commercials, ads and [...]]]></description>
			<content:encoded><![CDATA[<p>Sell your photos online and self publish with Dreamstime.</p>
<p>Have you ever wanted to sell your photos online and didn’t know where to turn? Well, Dreamstime is the place you need to go. Here you can buy and sell your pictures. Dreamstime is looking for professional quality photos to be used in commercials, ads and more. Dreamstime is a self-publishing, micro-stock company that makes it easy to get you name and pictures out there as well as make some money in the process. If you have any questions regarding the services Dreamstime offers or you are interested in how to get your pictures on their site just check out http://www.squidoo.com/howtodreamstime for everything you need. This is a great opportunity for the shutter bug, not only will you get to sell your pictures, you will also be able to buy others pictures. This is a great site full of opportunities with the least amount of online time. Anyone with pictures of interesting backdrops, colors and stories should check this site out; it will start paying back within the first month. Some images have still been money makers 2 years down the road, so this is a long term operation that only requires a little download to get started.  </p>
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		</item>
		<item>
		<title>Self Publishing Basics</title>
		<link>http://www.msano.com/self-publishing/self-publishing-basics/</link>
		<comments>http://www.msano.com/self-publishing/self-publishing-basics/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 05:54:26 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[Publish Your Own Book]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[self publish]]></category>
		<category><![CDATA[self publishing basics]]></category>

		<guid isPermaLink="false">http://www.msano.com/uncategorized/self-publishing-basics/</guid>
		<description><![CDATA[Self Publishing Basics: For Beginners A new era in publishing is now in full swing and it is providing all of us with a much richer set of material to read and a much more diverse set of points of view. We are no longer restricted to reading material that the big publishers want us [...]]]></description>
			<content:encoded><![CDATA[<p>Self Publishing Basics: For Beginners</p>
<p>A new era in <a href="http://www.msano.com/">publishing</a> is now in full swing and it is providing all of us with a much richer set of material to read and a much more diverse set of points of view. We are no longer restricted to reading material that the big publishers want us to read and now the diversity of what we can be exposed to is limitless.</p>
<p>This has even extended to the point where you can even <a href="http://www.msano.com/self-publishing/self-publish-the-easy-way/">publish your own material</a> with almost no friction. The online world has completely changed the world of publishing and through online tools each and every one of us can self publish if we want. The main tools that enable self publishing are blogs, websites, and now even Twitter. If you are looking to self publish you first need to learn self publishing basics. When self publishing you will need to think about the topics you want to write about and will conceive the material yourself. This is the creative part and this is up to you. The part you will need to learn about is the technology and <a href="http://www.msano.com/self-publishing/self-publishing-software/">publishing software</a> you will need to use. Many blogging platforms exist that allow you to simply setup a site and get going on your self publishing.</p>
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		</item>
		<item>
		<title>Self Publishing Software</title>
		<link>http://www.msano.com/self-publishing/self-publishing-software/</link>
		<comments>http://www.msano.com/self-publishing/self-publishing-software/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:39:46 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[self publishing software]]></category>

		<guid isPermaLink="false">http://www.msano.com/uncategorized/self-publishing-software/</guid>
		<description><![CDATA[Self Publishing Software In the past it used to be believed that only a very elite group of people could publish content. Any book was held in high regard and with a high level of authority. You needed quite a bit of sway to get published as you would either have to go through an [...]]]></description>
			<content:encoded><![CDATA[<p>Self Publishing Software</p>
<p>In the past it used to be believed that only a very elite group of people could publish content.  Any book was held in high regard and with a high level of authority.  You needed quite a bit of sway to get published as you would either have to go through an official publisher or you would need to be a writer for a newspaper or a magazine.  This meant that the number of people who could call themselves authors was extremely limited.  Today many millions of people are authors and they have had a brand new distribution channel, which has enabled this via the Internet.  Today with blogs and other electronic distribution channels and individual can produce their own content and have it consumed by millions upon millions of people.  If you are interested in publishing your own high grade content then you can use self publishing software.  With self publishing software you can use your computer to write the content and then you can covert it to a high quality eBook for distribution via email, a blog, social networks, and other online channels.  This has enabled a whole new generation of authors to reach out to readers in ways that had not been imagined just 10 years ago.</p>
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		<item>
		<title>How to Self Publish The Easy Way:</title>
		<link>http://www.msano.com/self-publishing/self-publish-the-easy-way/</link>
		<comments>http://www.msano.com/self-publishing/self-publish-the-easy-way/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 07:17:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Self Publishing]]></category>

		<guid isPermaLink="false">http://www.msano.com/?p=24</guid>
		<description><![CDATA[The traditional process of getting a book published is torture.  Aside from the work you’ve done on your book, you must create a brilliant and interesting cover letter, send off hundreds of inquiries to literary agents, and wait months to get those heart-breaking rejection letters. If it’s true that most writers are soft-hearted, you can [...]]]></description>
			<content:encoded><![CDATA[<p>The traditional process of getting a book published is torture.  Aside from the work you’ve done on your book, you must create a brilliant and interesting cover letter, send off hundreds of inquiries to literary agents, and wait months to get those heart-breaking rejection letters.</p>
<p>If it’s true that most writers are soft-hearted, you can see why this route is quite cruel and unusual.  Rescuing writers’ hearts all over the world is the process of self-publishing.  There is still a lengthy process that you must go through, but in the end, you have a sure thing.  Below, you’ll learn how to self-publish your book and skip the antiquated agent/publisher/SASE process.</p>
<h2>How to Self Publish in the Easiest Way:</h2>
<p>The easiest way to self publish is to find a reputable self-publishing company to help.  With most of these companies, you can get all aspects of your book taken care of – from the ISBN number and jacket design to printing and some of the marketing.  Lulu.com is perhaps one of the most well known self-publishing companies today.</p>
<p>By purchasing a package option, you can get all of your needs taken care of, and then you can buy more books as they sell.  By using this print-on-demand option, you only need to purchase the books that sell rather than purchasing a whole stack of books in advance and selling them later.  A few other great companies that will help you learn how to self publish include</p>
<p><a href="http://www.authorhouse.com">http://www.authorhouse.com</a></p>
<p><a href="http://www.artbookbindery.com">http://www.artbookbindery.com</a></p>
<p><a href="http://www.arborbooks.com">http://www.arborbooks.com</a></p>
<h2>Important Points to Remember When It Comes to Self Publishing:</h2>
<p>Set a budget that you can afford and stick to it.  Most self-publishing companies have different packages sized and priced for different needs.  If you start with a small package, you can always go larger when your book starts selling.  Also, do your research before choosing a company.  Some of the things you may need to check up on include paper weight and finishes, cover design, and hardcover versus paperback.</p>
<p>Authors who choose to self-publish may find that they have more control and input than authors who go the traditional route.  It can be a very rewarding process, and with the right marketing, your book can find a great fan base.</p>
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		<title>Christian Self Publishing</title>
		<link>http://www.msano.com/self-publishing/christian-self-publishing/</link>
		<comments>http://www.msano.com/self-publishing/christian-self-publishing/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 09:14:41 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[christian self publishing]]></category>

		<guid isPermaLink="false">http://www.msano.com/uncategorized/christian-self-publishing/</guid>
		<description><![CDATA[Christian Self Publishing One of the best ways you can connect with your faith is to publish faith-based material. This will require that you study your faith extensively and you research how your faith applies to the modern day world. Taking such an in depth examination of your faith at a very deep level will [...]]]></description>
			<content:encoded><![CDATA[<p>Christian Self Publishing</p>
<p>One of the best ways you can connect with your faith is to publish faith-based material.  This will require that you study your faith extensively and you research how your faith applies to the modern day world.  <span id="more-20"></span>Taking such an in depth examination of your faith at a very deep level will bring you closer to the teachings of Christianity and can be a great way to grow in your faith.  The most good can come from this if you share your findings with the world and open a dialog around your lessons and your thoughts on Christianity.  Such open dialog can push your own boundaries and can help you guide others along in their faith.  This community element is a central tenet to faith and so Christian self publishing can be an amazing way to expand your connection to religion.  Christian self publishing is easier than ever before owing to modern technology and the Internet.   Today the level of dialog possible via your self published works is greater than ever before.  In addition to a bound book you should start a blog or even a Twitter account to open up a dialog with your readers.  This way not only will you grow in faith from the experience but so will all your readers.</p>
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		<title>Self Publishing: The Business</title>
		<link>http://www.msano.com/self-publishing/self-publishing-the-business/</link>
		<comments>http://www.msano.com/self-publishing/self-publishing-the-business/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 10:38:27 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Self Publishing]]></category>

		<guid isPermaLink="false">http://www.msano.com/?p=14</guid>
		<description><![CDATA[We&#8217;ve found the average writer only markets their book for ninety days. That suggests ninety days of day and night selling, radio interviews at three am and a book signing each weekend. On day 91 they are so beat, daunted and broke that they give up. You can dodge this by giving yourself practical goals [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve found the average writer only markets their book for <span style="text-decoration: underline;"><em>ninety days</em></span>. That suggests ninety days of day and night selling, radio interviews at three am and a book signing each weekend. On day 91 they are so beat, daunted and broke that they give up. You can dodge this by giving yourself practical goals and a practical timescale in which to complete them. There&#8217;s nothing worldwide like seeing your book in print. <span id="more-14"></span></p>
<p>If approached realistically, objectively and with sound business sense, it can be one of the most stimulating times in your life.</p>
<p>The other half is to keep your fact check in balance so it does not rebound.</p>
<p>You do not have to have an MBA to be an ardent business person, you simply have to comprehend the selections you make relative to your books future should be primarily based on methods that may reinforce sales, not just drain your pocketbook. * Reader profile : create one of these at the start of your selling campaign and keep refining it as you move thru the method.</p>
<p>Refine and redefine who and where your audience is and the way to get to them.</p>
<p>* Time commitment : work out what you can pretty do. If you have a steady job it possibly does not make a lot of sense to commit yourself to forty hours of selling a week unless your head honcho is on holiday. Are you committed enough to oneself or your project to keep this investment going? The pull here is naturally that &#8220;If I keep it up, this next sale will make me famous.&#8221; Well, perhaps or perhaps not.</p>
<p>It&#8217;d be a poorly designed has fallen off the general public&#8217;s radar screen. Don&#8217;t forget, as you are waiting to hit the large time you may still need a place to sleep and Uncle Vinnie&#8217;s couch will grow old really fast. * Burnout : we hear this term commonly even to the point of being overused. What we are truly talking about here is writer burnout.</p>
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		<title>The Making of the Britney Spear&#8217;s &#8220;Circus&#8221; Video</title>
		<link>http://www.msano.com/video/making-britney-spears-circus-video/</link>
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		<pubDate>Tue, 31 Mar 2009 03:45:31 +0000</pubDate>
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		<description><![CDATA[Aerosmith’s “Jaded” (for which Kloss was nominated for an MTV award for Best Cinematography), and The Backstreet Boys’ “The Call” (AC July ’01). “I’ve worked with Francis since early in his career, and the relationship hasn’t changed very much,” says Kloss. “From the beginning, he never overburdened me with information or requests, but he always [...]]]></description>
			<content:encoded><![CDATA[<p>Aerosmith’s “Jaded” (for which Kloss was nominated for an MTV award for Best Cinematography), and The Backstreet Boys’ “The Call” (AC July ’01). “I’ve worked with Francis since early in his career, and the relationship hasn’t changed very much,” says Kloss. “From the beginning, he never overburdened me with information or requests, but he always had good visual references that were essential to the project.” While prepping “Circus,” Kloss and Lawrence looked at old circus photographs but didn’t really find what they were looking for. <span id="more-8"></span></p>
<p>“We didn’t want the video to look like a period piece,” explains Kloss. “We wanted to give it a contemporary look but also play with well-known images that people understand.”Although Kloss didn’t use other films as references, he found inspiration by chance at the local cinema. “I went to see the restored Lola Montès [1955], and it had exactly the kind of soft, organic look Francis and I wanted for the video.” To create that look for “Circus,” Kloss tapped Otto Nemenz for some Arri Swing &amp; Tilt lenses — “but we used them without the swing-and-tilt actually in place,” he notes — and Cooke Panchros. (He shot Super 35mm with two Arri 435s.) “All modern lenses are so well-designed and sharp that even with flares, there’s very little distortion or refraction,” Kloss observes. “Francis and I didn’t want to make the video pristine-looking; we wanted a softer, silkier look.” The production’s package also included a few Cooke S4 primes, which were used on the B camera.</p>
<p>“When we used filters, we applied grease or Vaseline in a very specific way, and we put a little more of it on the filter when we were using an S4, of course,” continues the cinematographer. “We would look through the lens, see the highlights, and then paint onto the filter with our fingers to create certain abstractions and refractions, or to stretch lines in the frame.” He used a 1?4 Tiffen Black Pro-Mist for diffusion. “I wanted to stay away from a completely crisp image, and because post is digital, you can go a little stronger on that diffusion because you can always bring it back in the transfer; you add a little bit of black, and the image becomes sharper again.”</p>
<p>Kloss carried out the transfer with colorist David Hussey at Company 3. “Our goal on the shoot was to [create most of the look] in-camera, creating flares and shafts and beams of light that looked good coming through the lens,” says Kloss. “In the last 10 years, we’ve seen so much electronic post work in films and music videos that I think it’s good if the pendulum can swing back a little bit. It’s nice to shoot something with classic beauty lighting and compositions and let the story play.” This sensibility extended to every aspect of the production. “Francis built a lot of practicals into the art direction,” notes Kloss. “There were hanging lights next to the circus banners with Britney and the dancers walking through, and lights on the burlesque stage, along with other old theater lights. For wide shots, we used Nine-light Maxi-Brutes, but everything else was done with old-fashioned tungsten lamps as practicals. We started with those and then just accentuated them.</p>
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